Overview
A New contemporary Art Gallery is being built in one of Vancouver’s oldest districts, Gastown. It will showcase modern and contemporary art created by teenagers and kids – from sculptures, paintings and digital media.
The Gallery is not going to have permanent collections but will have showcase work from the different classes that are imparted in the Gallery.
Solution
More than just an Art Gallery
To raise awareness about this unique gallery and to encourage future artists to share their work, the logo and advertisement has to be simple, impactful and versatile. The logo has to highlight in a zone surrounded of galleries and represents a youthful spirit with a professional service.
ART DIRECTION
/NEO-/
< A combining form meaning "new", "recent", used in the formation of compound words >
" neo-Darwinism; Neolithic; Neoclassicism "
TYPOGRAPHY
COLOUR PALETTE
FINAL LOGO
PROCESS CAMPAIGN
BIG IDEA
"Sharing creativity, encourage dreams"
With this in mind I looked for a campaign that could represents all the aspirations and goals that the gallery is offering to the visitors and artists.
Using different pieces of art developed by amateurs painters, photographers and designers I looked to encourage the audience to visit this place and support the new talent. For that I developed different posters and mock-ups that can immerse the visitors into a new experience.
'Their view, their art'
An exposition for them
This campaign has the objective to encourage people to take a look of the exposition of modern and contemporary art that teenagers created. This is an opportunity for them to make themselves known and to grow up as artists.
